What is Slate?
Slate is a workspace for marketing automation. Use it to run research, analysis, and execution tasks without switching between tools. Slate combines three features:- AI Tracker – Monitor your brand’s visibility, citations, and performance across AI search engines and competitors.
- Workflows – Automate step-by-step tasks with building blocks.
- Sheets – Run workflows or data operations at scale in a spreadsheet-like interface.
Key Concepts
AI Tracker
AI Tracker monitors your brand and market presence inside AI search engines and answer engines.- Track brand mentions, citations, and visibility across platforms like ChatGPT, Perplexity, and Google AI Overviews.
- Compare performance with competitors and monitor share-of-voice.
Workflows
Workflows are automated processes made of blocks. Each block performs a specific task, such as searching Google, analyzing content, or generating text with AI.- Create workflows from scratch or use ready-made templates.
- Workflows take inputs (like keywords), run multiple steps, and return structured outputs.
- Replace repetitive manual work with reusable flows.
Sheets
Sheets are a spreadsheet layer inside Slate.- Import data (keywords, URLs, campaigns) and run workflows in bulk.
- Bulk run workflows row by row.
- Handle large datasets for keyword research.
Glossary
| Term | Definition | Example |
|---|---|---|
| Workflow | A sequence of automated steps that take inputs, process them, and return results. | A workflow that finds top 10 Google results for a keyword, analyzes them, and generates an outline. |
| Block | A single step inside a workflow. | Google Search block, LLM block, Text block. |
| Sheet | A spreadsheet view inside Slate where workflows can be run in bulk. | Import 100 keywords and run a content brief workflow for each one. |
| Power Block | A reusable modular block you can insert into workflows or Sheets. | Keyword clustering block. |
| AI Tracker | A monitoring system that tracks brand visibility and citations across AI platforms. | Checking if your company appears in Google AI Overviews for “best SaaS marketing tools.” |
| Citation | A mention of your brand in an AI-generated result. | ChatGPT citing your blog post when answering a marketing query. |
Setting up
Get started with Slate and see value in minutes.Start here
Follow our quickstart guide to run your first workflow, try Sheets, and connect the AI Tracker.
Make it yours
Set up Slate the way your team works best.Create your first Workflow
Learn how to build a workflow from blocks and templates.
Work with Sheets
Use Sheets to run workflows in bulk and manage marketing data at scale.
Set up AI Tracker
Track your brand visibility, citations, and competitors across AI search engines.
API & integrations
Trigger workflows and connect Slate to your existing tools.
Create powerful pages
Everything you need to plan, execute, and monitor your marketing in one place.Workflow examples
Explore pre-built workflows for SEO, ads, and content.
Sheets in action
See how Sheets can simplify keyword analysis, reporting, and bulk execution.
AI Tracker insights
Learn how to monitor your brand’s share of voice and protect citations.
Reusable Power Blocks
Drop in modular blocks to save time and standardize workflows.
Need inspiration?
See how teams use Slate
Browse examples of how marketers and agencies run campaigns with Slate.