What Are Workflows?
Workflows automate multi-step marketing tasks using connected building blocks.
Instead of switching between tools for keyword research, content briefs, and publishing, Slate combines them into one repeatable process you can run anytime.
How Workflows Work
Every workflow uses blocks — each performs a specific task and passes data to the next step.
A basic workflow:
- Input Block: Accepts user input (keyword or topic)
- Google Search Block: Gathers top search results
- LLM Block: Generates insights based on results
- Output Block: Formats the final content or report
Each block executes in sequence. You can customize logic, prompts, and output formats at each step.
Build workflows from scratch or use pre-built templates for SEO, content marketing, or paid campaigns.
Why Use Workflows
Workflows eliminate repetitive work across multiple tools.
Benefits:
- Automate repetitive marketing tasks
- Ensure consistent output quality
- Run research to publish flows in minutes
- Connect Slate with other tools via APIs
Workflow Components
| Component | Description | Example |
|---|
| Input Block | Defines workflow variables or user inputs | keyword, URL, topic |
| Step Blocks | Perform specific actions in sequence | Google Search, LLM, Text, API blocks |
| Output Block | Formats results as text, tables, or JSON | Blog outline, competitor analysis |
Ways to Run Workflows
- Manual execution: Enter inputs and run directly in Slate
- Bulk processing: Run across multiple inputs as rows in Sheets
Common Use Cases
SEO Research
Find top-ranking pages, analyze content gaps, generate content outlines.
Ad Copy Generation
Pull campaign data, create variations, format for upload.
AI Tracker Reports
Fetch brand visibility data and create weekly performance summaries.
What’s Next
Now that you understand workflows:
