Content Generation
Blog Article Generation
Generate multiple blog articles from a list of topics. Sheet Setup:| Column | Type | Purpose |
|---|---|---|
| Topic | Text | Article topic or title |
| Target Keyword | Text | Primary SEO keyword |
| Word Count | Number | Target article length |
| Article | Workflow | Content generation workflow |
- Map “Topic” to the topic input
- Map “Target Keyword” to the keyword input
- Map “Word Count” to the length parameter
- Add your topics and keywords to the input columns
- Run the workflow column for all rows
- Review and edit generated articles
- Export for publishing
Product Descriptions
Create descriptions for an entire product catalog. Sheet Setup:| Column | Type | Purpose |
|---|---|---|
| Product Name | Text | Name of the product |
| Features | Text | Key product features |
| Category | Text | Product category |
| Description | Workflow | Description generator |
- Include key features as bullet points in the Features column
- Use category for tone and style targeting
- Run in batches of 20-50 products to monitor quality
Social Media Posts
Generate social content for multiple platforms from a single piece of content. Sheet Setup:| Column | Type | Purpose |
|---|---|---|
| Content Title | Text | Original content title |
| Content Summary | Text | Brief summary or key points |
| LinkedIn Post | Workflow | LinkedIn post generator |
| Twitter Thread | Workflow | Twitter thread generator |
| Instagram Caption | Workflow | Instagram caption generator |
- One row generates content for all platforms
- Maintain consistent messaging across channels
- Scale social media content production
SEO Optimization
Meta Tag Generation
Create SEO meta titles and descriptions for all website pages. Sheet Setup:| Column | Type | Purpose |
|---|---|---|
| Page URL | Text | URL of the page |
| Page Content | Text | Main page content or summary |
| Target Keyword | Text | Primary keyword to target |
| Meta Title | Workflow | Title tag generator |
| Meta Description | Workflow | Description generator |
- Include character limits in your workflow prompts (60 chars for title, 160 for description)
- Add keyword placement instructions
- Include brand name handling rules
Content Brief Creation
Generate detailed content briefs for writers. Sheet Setup:| Column | Type | Purpose |
|---|---|---|
| Keyword | Text | Target keyword |
| Search Intent | Text | User intent (informational, transactional) |
| Competitor URLs | Text | Top-ranking competitor pages |
| Content Brief | Workflow | Brief generation workflow |
- Google Search block for SERP analysis
- Web Scrape block for competitor content
- LLM block to synthesize brief
Competitor Analysis
Analyze multiple competitors systematically. Sheet Setup:| Column | Type | Purpose |
|---|---|---|
| Competitor | Text | Competitor name |
| Website | Text | Competitor URL |
| Analysis | Workflow | Competitor analysis workflow |
| Strengths | Workflow | Strength identifier |
| Weaknesses | Workflow | Weakness identifier |
- Scrape competitor website
- Analyze positioning and messaging
- Identify unique selling points
- Compare pricing if available
Survey Response Analysis
Process and categorize open-ended survey responses. Sheet Setup:| Column | Type | Purpose |
|---|---|---|
| Response ID | Number | Unique identifier |
| Response Text | Text | Open-ended response |
| Category | Workflow | Response categorizer |
| Summary | Workflow | Response summarizer |
| Action Items | Workflow | Action extractor |
Localization
Content Translation
Translate content into multiple languages. Sheet Setup:| Column | Type | Purpose |
|---|---|---|
| Original Content | Text | Source content |
| Spanish | Workflow | Spanish translation |
| French | Workflow | French translation |
| German | Workflow | German translation |
- Include context about the content type
- Specify tone preservation requirements
- Add glossary terms for consistency
Regional Adaptation
Adapt content for different regions. Sheet Setup:| Column | Type | Purpose |
|---|---|---|
| Original Content | Text | Source content |
| Region | Text | Target region |
| Adapted Content | Workflow | Regional adaptation |
- Currency and measurement conversions
- Cultural reference adjustments
- Local terminology
- Regulatory compliance language
Best Practices for All Use Cases
Start Small
- Test with 5-10 rows before scaling
- Verify output quality meets expectations
- Adjust workflow prompts as needed
Organize by Project
- Create separate sheets for different projects
- Use tabs to organize phases or categories
- Name sheets and tabs descriptively
Quality Control
- Review outputs before using
- Create a “Status” column to track reviewed items
- Flag items that need human editing
Iterate on Workflows
- Save successful workflow configurations
- Document what input formats work best
- Refine prompts based on output quality
What’s Next
- Learn the basics in Using Sheets
- Create custom Workflows for your use cases
- Explore Workflow Blocks for building powerful automations