Overview

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What is AI Search Analytics

AI Search Analytics helps you understand how your brand appears inside AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews. Think of it as your visibility radar across the AI web. Instead of just checking keyword rankings in Google, AI Search Analytics monitors how often your brand is mentioned, where it appears in responses, and how you compare against competitors.

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Why It Matters

AI-generated search results are changing how people discover products and brands. Even if you rank well on Google, AI engines might not mention you at all — which means you’re invisible in the new discovery layer. AI Search Analytics helps you:

• Measure brand visibility across AI search platforms
• Identify missed opportunities where competitors are being mentioned but you’re not
• Track improvements over time as you publish new content or optimize existing pages
• Defend your brand by monitoring accuracy and presence in AI-generated answers

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How AI Search Analytics Works Inside Slate

AI Search Analytics in Slate continuously monitors how your brand and competitors appear across AI-powered search engines and answer engines like ChatGPT, Perplexity, and Google AI Overviews. It helps marketers measure visibility, track brand mentions, and identify missed opportunities in the emerging AI search landscape.

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How It Works

1. Prompt Tracking
   • Slate runs a set of structured prompts (queries) across AI platforms.
   • Each prompt is designed to simulate real user questions in your industry or niche (for example, “Best B2B marketing agencies” or “Top SaaS SEO tools”).
2. Data Collection
   • Every time an AI system responds, Slate analyzes the result to identify which brands are mentioned, cited, or ranked in the output.
   • It records these mentions as “runs,” forming the dataset that powers your analytics dashboard.
3. Competitor Comparison
   • AI Search Analytics doesn’t just monitor your brand — it also compares you against competitors configured in your workspace.
   • This helps you understand your share of visibility within the same topics and platforms.
4. Trend Analysis
   • Over time, Slate aggregates data from multiple runs to show changes in visibility, position, and mentions.
   • You can view daily, weekly, or monthly performance trends.

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Filters

Filter your analytics data using three controls at the top of the Overview tab:

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All Platforms

Select which AI platforms to analyze:

• ChatGPT: Track mentions in ChatGPT responses
• Google Overview: Monitor appearances in Google’s AI Overviews
• Google AI Mode: See rankings in Google’s AI Mode results

Select all platforms or focus on specific ones to compare performance.

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Topic

Filter results by specific topics or queries. This helps you analyze how your brand performs for different search intents or subject areas.

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Date Range

Choose your time period using the date range selector (default: “Last 7 days”). Adjust this to view trends over different timeframes and compare week-over-week performance.

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Key Metrics Explained

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1. Brand Mentions

Shows how many times your brand appeared in AI-generated responses within a given period. Each mention reflects a real inclusion of your brand in an AI answer to tracked prompts. Use it to:

• Measure brand awareness inside AI systems
• Spot which topics or queries trigger the most mentions

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2. Average Position

Indicates your brand’s average rank within AI-generated results. A lower number means your brand is appearing earlier or higher in responses — a sign of stronger authority or relevance. Use it to:

• Track whether your brand is gaining or losing prominence
• Identify high-performing topics where your brand consistently ranks near the top

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3. Visibility Score

A composite metric showing overall brand presence across all tracked AI platforms. The score is calculated based on your brand’s position in AI-generated responses:

• Position 1: 100% visibility
• Position 2: 90% visibility
• Position 3: 80% visibility
• Position 4: 70% visibility
• Position 5: 60% visibility
• Position 6: 50% visibility
• Position 7: 40% visibility
• Position 8: 30% visibility
• Position 9: 20% visibility
• Position 10: 10% visibility
• Position 11+: 0% visibility

The overall Visibility Score aggregates these position-based scores across all mentions and platforms. Use it to:

• See how widely your brand is recognized by AI engines
• Measure the impact of new content or campaigns on AI visibility
• Understand whether your brand appears in high-value top positions or lower-value positions

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4. Share of Voice

Represents your brand’s percentage of total mentions compared to all tracked brands (your brand + competitors). How it’s calculated: Share of Voice = (Your Brand Mentions / Total Mentions) × 100 Where Total Mentions = Your Brand Mentions + All Competitor Mentions Example:

• Your brand appears 15 times
• Competitor A appears 25 times
• Competitor B appears 10 times
• Total mentions = 15 + 25 + 10 = 50
• Your Share of Voice = (15 / 50) × 100 = 30%

This means your brand accounts for 30% of all mentions across tracked brands. Use it to:

• Benchmark yourself against competitors
• Track market dominance and growth over time
• Identify gaps where competitors are mentioned more frequently

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Example View (Dashboard Summary)

On your AI Search Analytics dashboard, you’ll see:

• A Brand Mentions bar chart comparing your visibility against top competitors
• A Trend Graph showing how your Average Position changes over time
• Visibility Score and Share of Voice widgets summarizing performance at a glance

These metrics update automatically as new prompt runs occur, giving you a live pulse of your brand’s presence in AI search results.

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What’s Next

Learn how to improve your AI search performance:

• Set up tracking for new platforms
• Analyze citation sources
• Review prompt performance