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What is AI Tracker Analyst

AI Tracker Analyst is a conversational AI assistant built into Slate that helps you analyze your AI Search Analytics data. Instead of navigating dashboards and filters, you can ask questions in plain English and get instant insights. The analyst has full access to your AI Tracker data—visibility metrics, citations, sentiment, share of voice, and competitive intelligence. It can answer questions, generate reports, and help you understand how your brand performs across AI platforms like ChatGPT, Perplexity, Google AI Overview, Claude, and Gemini.

How to Access

  1. Navigate to AI Tracker in your Slate workspace
  2. Click the sparkle icon in the bottom-right corner
  3. Type your question or select a suggested prompt
  4. View insights in the chat and metrics panel
The analyst opens in a floating widget. Click the expand icon for full-screen mode with a split view showing your conversation alongside visualized metrics.

What You Can Ask

Brand Visibility

Ask about how your brand appears across AI platforms. Example queries:
  • “How is my brand visibility trending over the last 30 days?”
  • “Which AI platform mentions us the most?”
  • “What’s our average position in AI responses?”
  • “Show me visibility by platform for the last week”
  • “Compare our visibility this month vs last month”

Share of Voice

Understand how you compare against competitors. Example queries:
  • “What’s our share of voice compared to competitors?”
  • “Who are our top competitors in AI search?”
  • “How is [competitor name] performing vs us?”
  • “Show me the share of voice leaderboard”
  • “Which competitor gained the most visibility this month?”

Citation Analysis

Discover which URLs AI platforms cite when mentioning your brand. Example queries:
  • “Which domains cite us the most?”
  • “What are our top cited pages?”
  • “Show me citations by category”
  • “Which competitor pages are getting cited?”
  • “What external sites mention our brand?”
  • “Show me pages that don’t mention us but rank for our topics”

Prompt Performance

Analyze how your brand performs for specific prompts and topics. Example queries:
  • “Which prompts mention us the most?”
  • “What’s our best performing topic?”
  • “Show me prompts where we rank first”
  • “Which prompts do competitors dominate?”
  • “How do we perform for [specific topic]?”

Sentiment Analysis

Understand how AI platforms describe your brand. Example queries:
  • “What’s the sentiment breakdown for our brand?”
  • “Are mentions mostly positive or negative?”
  • “Which themes have negative sentiment?”
  • “How does our sentiment compare to competitors?”
  • “Show me sentiment trends over time”

Reports & Exports

Generate and download comprehensive reports. Example queries:
  • “Download a report for the last 7 days”
  • “Generate a PDF report for this month”
  • “Export citation data as CSV”
  • “Create a competitive analysis report”
  • “Download visibility trends for the last 30 days”

Use Cases

Weekly Brand Monitoring

Goal: Quick check on your brand’s AI visibility health. Ask:
  • “Give me a summary of our AI visibility this week”
  • “Any significant changes in our mentions or position?”
  • “How did we perform compared to last week?”
What you get: Overview of mentions, visibility score, average position, and week-over-week changes.

Competitive Intelligence

Goal: Understand how you stack up against competitors. Ask:
  • “How is our top competitor doing in AI search?”
  • “Who’s winning share of voice this month?”
  • “What content is getting our competitors cited?”
What you get: Competitor rankings, share of voice percentages, and their top-performing content.

Content Gap Analysis

Goal: Find opportunities where competitors are visible but you’re not. Ask:
  • “Show me prompts where competitors appear but we don’t”
  • “Which topics are we missing?”
  • “What pages are being cited that don’t mention us?”
What you get: List of topics, prompts, and external content where you have visibility gaps.

Citation Optimization

Goal: Understand which content drives AI citations. Ask:
  • “What are our most cited pages?”
  • “Which pages should we optimize for more citations?”
  • “Show me our worst performing URLs”
What you get: Top and bottom performing URLs with citation counts and platform breakdown.

Platform-Specific Analysis

Goal: Understand performance differences across AI platforms. Ask:
  • “How do we perform on ChatGPT vs Perplexity?”
  • “Which platform gives us the best visibility?”
  • “Show me platform breakdown for the last 30 days”
What you get: Platform-by-platform metrics including mentions, position, and visibility scores.

Executive Reporting

Goal: Generate reports for stakeholders. Ask:
  • “Download a report for the last 30 days”
  • “Generate a PDF with our AI visibility metrics”
  • “Create a competitive analysis report”
What you get: Downloadable HTML or PDF report with metrics, trends, and AI-generated narrative insights.

Trend Analysis

Goal: Identify patterns and changes over time. Ask:
  • “Show me visibility trends for the last 3 months”
  • “When did our mentions start increasing?”
  • “How has our share of voice changed over time?”
What you get: Time-series data showing how key metrics evolved, with daily, weekly, or monthly breakdowns.

Sentiment Monitoring

Goal: Track how AI platforms describe your brand. Ask:
  • “What’s our sentiment breakdown?”
  • “Which themes are driving negative sentiment?”
  • “Compare our sentiment to [competitor]”
What you get: Sentiment distribution (positive/neutral/negative) by theme, with trends and competitor comparisons.

Tips for Best Results

  1. Be specific about time ranges - Include “last 7 days,” “this month,” or “last 30 days” for precise results.
  2. Name competitors directly - If asking about a specific competitor, use their name: “How is HubSpot performing?”
  3. Ask follow-up questions - The analyst remembers context, so you can drill down: “Show me more details” or “Break that down by platform.”
  4. Request exports when needed - For detailed analysis, ask for CSV exports or PDF reports.
  5. Use suggested prompts - The widget offers quick prompts to get you started.

What’s Next