Convert to HTML/Markdown

What is the Convert to HTML/Markdown Block?

The Convert to HTML/Markdown block transforms content between HTML and Markdown formats. Use it to convert web content for display, prepare content for publishing, or process scraped data into readable formats. Common use cases:

Convert Markdown content to HTML for web publishing
Transform HTML from web scraping into clean Markdown
Format LLM-generated Markdown for email or web display
Clean up HTML content by converting to Markdown and back
Prepare content for different platforms (CMS, email, documentation)
Extract readable text from HTML pages
Format structured content for Google Sheets

How Does the Convert to HTML/Markdown Block Work?

Provide content - Enter HTML or Markdown content (or reference previous steps)
Select conversion direction - Choose to convert to HTML or Markdown
Block processes - Converts content to the selected format
Returns converted output - Clean HTML or Markdown ready to use

Configuration

Content (Required)

Enter the HTML or Markdown content you want to convert. Static content:

# Welcome to Our Platform

Learn how to use **workflows** to automate tasks.

Reference previous steps:

{{step_3.output}}

Use Liquid templating:

{{step_1.output.content}}

Generated for: {{step_2.output.Keyword}}

Click the { } icon to insert placeholders from previous steps or inputs.

Convert to

Select the output format. Options:

HTML: Converts Markdown to HTML
- Use when: Publishing to web, sending HTML emails, formatting for CMS
Markdown: Converts HTML to Markdown
- Use when: Cleaning scraped content, making HTML readable, preparing for text processing

Error Handling

Define what happens if the conversion fails. Options:

Terminate Workflow: Stop execution immediately
Continue Execution: Proceed to next step with empty output

Select based on whether subsequent steps require the converted content.

Use Cases and Examples

Use Case 1: Convert Markdown to HTML for Web Publishing

Scenario: Convert LLM-generated Markdown content to HTML for a blog post Configuration:

Content: {{step_3.output}}
Convert to: HTML

Input (Markdown):

# The Ultimate Guide to CRM Software

## What is CRM Software?

CRM (Customer Relationship Management) software helps businesses manage:

- Customer interactions
- Sales pipelines
- Marketing campaigns

**Key benefits:**
1. Improved customer relationships
2. Increased sales efficiency
3. Better data organization

[Learn more](https://example.com/crm)

Output (HTML):

<h1>The Ultimate Guide to CRM Software</h1>

<h2>What is CRM Software?</h2>

<p>CRM (Customer Relationship Management) software helps businesses manage:</p>

<ul>
<li>Customer interactions</li>
<li>Sales pipelines</li>
<li>Marketing campaigns</li>
</ul>

<p><strong>Key benefits:</strong></p>

<ol>
<li>Improved customer relationships</li>
<li>Increased sales efficiency</li>
<li>Better data organization</li>
</ol>

<p><a href="https://example.com/crm">Learn more</a></p>

Use Case 2: Convert HTML to Markdown for Readability

Scenario: Clean up web-scraped HTML content into readable Markdown Configuration:

Content: {{step_2.output}}
Convert to: Markdown

Input (HTML):

<div class="article">
  <h1>5 Best Marketing Automation Tools</h1>
  <p>Marketing automation helps businesses <strong>scale their efforts</strong> efficiently.</p>
  <h2>Top Tools:</h2>
  <ul>
    <li><a href="https://hubspot.com">HubSpot</a> - All-in-one platform</li>
    <li><a href="https://marketo.com">Marketo</a> - Enterprise solution</li>
    <li><a href="https://mailchimp.com">Mailchimp</a> - Email focused</li>
  </ul>
</div>

Output (Markdown):

# 5 Best Marketing Automation Tools

Marketing automation helps businesses **scale their efforts** efficiently.

## Top Tools:

* [HubSpot](https://hubspot.com) - All-in-one platform
* [Marketo](https://marketo.com) - Enterprise solution
* [Mailchimp](https://mailchimp.com) - Email focused

Use Case 3: Format Content for Email

Scenario: Convert Markdown report to HTML for email sending Configuration:

Content: Template with Liquid syntax
Convert to: HTML

Input (Markdown with Liquid):

# Weekly Keyword Report

Target Keyword: **{{step_1.output.Keyword}}**

## Metrics
- Search Volume: {{step_1.output.Search_Volume}}
- Difficulty: {{step_1.output.Keyword_Difficulty_Index}}/100

{% if step_1.output.Keyword_Difficulty_Index > 70 %}
**Status**: High difficulty - requires strategic approach
{% else %}
**Status**: Moderate opportunity
{% endif %}

---
*Report generated automatically*

Output (HTML):

<h1>Weekly Keyword Report</h1>

<p>Target Keyword: <strong>crm software</strong></p>

<h2>Metrics</h2>

<ul>
<li>Search Volume: 74000</li>
<li>Difficulty: 76/100</li>
</ul>

<p><strong>Status</strong>: High difficulty - requires strategic approach</p>

<hr />

<p><em>Report generated automatically</em></p>

Use Case 4: Extract Clean Text from Scraped HTML

Scenario: Convert complex HTML from web scraping to clean Markdown Configuration:

Content: {{step_5.output}}
Convert to: Markdown

Input (Complex HTML):

<article class="content-wrapper">
  <div class="header">
    <h1 class="title">Understanding SEO in 2024</h1>
  </div>
  <div class="body">
    <p class="intro">Search engine optimization continues to evolve with <em>AI-powered</em> search.</p>
    <div class="section">
      <h2>Key Trends</h2>
      <ol class="trend-list">
        <li><strong>AI Content</strong>: Quality over quantity</li>
        <li><strong>User Experience</strong>: Core Web Vitals matter</li>
        <li><strong>E-E-A-T</strong>: Expertise and trust signals</li>
      </ol>
    </div>
  </div>
</article>

Output (Clean Markdown):

# Understanding SEO in 2024

Search engine optimization continues to evolve with _AI-powered_ search.

## Key Trends

1. **AI Content**: Quality over quantity
2. **User Experience**: Core Web Vitals matter
3. **E-E-A-T**: Expertise and trust signals

Use Case 5: Prepare Markdown for CMS

Scenario: Convert Markdown content to HTML for WordPress or other CMS Configuration:

Content: Combined content from multiple steps
Convert to: HTML

Input (Markdown):

## {{step_1.output.Keyword | capitalize}}

{{step_3.output}}

### Related Topics
{% for kw in step_2.output limit:5 %}
- [{{kw.Keyword}}](#)
{% endfor %}

After Liquid Processing:

## Crm Software

Comprehensive guide to choosing the right CRM for your business...

### Related Topics
- [sales automation](#)
- [customer management](#)
- [crm tools](#)
- [business software](#)
- [sales pipeline](#)

Output (HTML):

<h2>Crm Software</h2>

<p>Comprehensive guide to choosing the right CRM for your business...</p>

<h3>Related Topics</h3>

<ul>
<li><a href="#">sales automation</a></li>
<li><a href="#">customer management</a></li>
<li><a href="#">crm tools</a></li>
<li><a href="#">business software</a></li>
<li><a href="#">sales pipeline</a></li>
</ul>

Use Case 6: Clean HTML Tables to Markdown

Scenario: Convert HTML table data to Markdown format Configuration:

Content: {{step_1.output}}
Convert to: Markdown

Input (HTML):

<table>
  <tr>
    <th>Keyword</th>
    <th>Volume</th>
    <th>Status</th>
  </tr>
  <tr>
    <td>crm software</td>
    <td>74000</td>
    <td>High Priority</td>
  </tr>
  <tr>
    <td>sales tools</td>
    <td>33100</td>
    <td>Medium Priority</td>
  </tr>
</table>

Output (Markdown):

Keyword | Volume | Status
--- | --- | ---
crm software | 74000 | High Priority
sales tools | 33100 | Medium Priority

Use Case 7: Format Documentation

Scenario: Convert Markdown documentation to HTML for knowledge base Configuration:

Content: Static Markdown with formatting
Convert to: HTML

Input (Markdown):

## Installation Guide

Follow these steps:

1. **Download** the software
2. **Install** dependencies
   - Node.js 18+
   - Python 3.9+
3. **Run** `npm install`

> **Note:** Make sure you have admin privileges

For support, contact [[email protected]](mailto:[email protected])

Output (HTML):

<h2>Installation Guide</h2>

<p>Follow these steps:</p>

<ol>
<li><strong>Download</strong> the software</li>
<li><strong>Install</strong> dependencies
<ul>
<li>Node.js 18+</li>
<li>Python 3.9+</li>
</ul></li>
<li><strong>Run</strong> <code>npm install</code></li>
</ol>

<blockquote>
<p><strong>Note:</strong> Make sure you have admin privileges</p>
</blockquote>

<p>For support, contact <a href="mailto:[email protected]">[email protected]</a></p>

Best Practices

Converting to HTML

Use for publishing: Convert Markdown to HTML when content goes to web, email, or CMS
Preserve formatting: Markdown supports headers, lists, links, emphasis, code blocks, tables
Check output: HTML includes proper tags (<h1>, <p>, <ul>, <a>, etc.)
Combine with APIs: Use HTML output for API calls or webhook payloads

Converting to Markdown

Clean scraped content: HTML to Markdown removes styling and classes
Improve readability: Markdown is cleaner for storage and processing
Prepare for LLMs: Many LLMs work better with Markdown format
Save to sheets: Markdown is more readable in Google Sheets than HTML

Content Handling

Test conversions: Run workflow to verify output format
Use Liquid carefully: Template syntax processes before conversion
Handle special characters: Markdown uses *, _, # - escape if needed in HTML
Preserve links: Both directions maintain links properly

Common Patterns

Markdown to HTML for email:

# Weekly Report

Target: {{step_1.output.Keyword}}
Volume: {{step_1.output.Search_Volume}}

→ Converts to clean HTML email HTML to Markdown for processing:

{{step_2.output}}

→ Clean Markdown for further LLM processing Combined content:

## Analysis for {{step_1.output.Keyword}}

{{step_3.output}}

### Data
| Metric | Value |
|--------|-------|
| Volume | {{step_1.output.Search_Volume}} |
| Difficulty | {{step_1.output.Keyword_Difficulty_Index}} |

Troubleshooting

Conversion Output Not as Expected

Problem: HTML/Markdown output doesn’t look right. Solution:

Check input format is valid HTML or Markdown
Test with simple content first
Verify Liquid placeholders resolve correctly
Use Text block to inspect input before conversion

Liquid Variables Not Rendering

Problem: Output shows {{step_1.output}} instead of actual data. Solution:

Verify step number is correct
Ensure previous step completed successfully
Check step has output data
Test reference in Text block first

Special Characters Breaking Format

Problem: Characters like *, _, # cause issues. Solution:

When converting to Markdown: These are Markdown syntax
When converting to HTML: Escape special HTML chars if needed
Use Code block for complex escaping if required

Tables Not Converting Properly

Problem: HTML tables to Markdown or vice versa don’t format correctly. Solution:

Ensure HTML tables use proper <table>, <tr>, <td> structure
Markdown tables need pipe separators: | Column | Column |
Add header separator: |--------|--------|
Test with simple table first

Links Lost in Conversion

Problem: Links disappear after conversion. Solution:

HTML links need proper <a href=""> format
Markdown links need [text](url) format
Check for malformed HTML/Markdown in input
Verify links in Text block before conversion

Comparing with Other Blocks

Use Convert to HTML/Markdown when:

You need to change content format (HTML ↔ Markdown)
Converting web content for processing
Formatting for specific platforms
Clean HTML from web scraping

Use Text Block when:

Formatting with Liquid only
No HTML/Markdown conversion needed
Simple text formatting and combination

Use Code Block when:

Complex transformations required
Custom parsing logic needed
Multiple format changes
Advanced text processing

What’s Next

Now that you understand the Convert to HTML/Markdown block:

Format text with Text Block
Process data with Code Block
Create structured data with Convert to JSON
Scrape web content with Web Scrape
Generate content with LLM Block
Learn Liquid Templating for dynamic content
Learn about Variable Referencing

Getting Started

AI Search Analytics

Workflow

Sheets

What is the Convert to HTML/Markdown Block?

How Does the Convert to HTML/Markdown Block Work?

Configuration

Content (Required)

Convert to

Error Handling

Use Cases and Examples

Use Case 1: Convert Markdown to HTML for Web Publishing

Use Case 2: Convert HTML to Markdown for Readability

Use Case 3: Format Content for Email

Use Case 4: Extract Clean Text from Scraped HTML

Use Case 5: Prepare Markdown for CMS

Use Case 6: Clean HTML Tables to Markdown

Use Case 7: Format Documentation

Best Practices

Converting to HTML

Converting to Markdown

Content Handling

Common Patterns

Troubleshooting

Conversion Output Not as Expected

Liquid Variables Not Rendering

Special Characters Breaking Format

Tables Not Converting Properly

Links Lost in Conversion

Comparing with Other Blocks

What’s Next

Getting Started

AI Search Analytics

Workflow

Sheets

​What is the Convert to HTML/Markdown Block?

​How Does the Convert to HTML/Markdown Block Work?

​Configuration

​Content (Required)

​Convert to

​Error Handling

​Use Cases and Examples

​Use Case 1: Convert Markdown to HTML for Web Publishing

​Use Case 2: Convert HTML to Markdown for Readability

​Use Case 3: Format Content for Email

​Use Case 4: Extract Clean Text from Scraped HTML

​Use Case 5: Prepare Markdown for CMS

​Use Case 6: Clean HTML Tables to Markdown

​Use Case 7: Format Documentation

​Best Practices

​Converting to HTML

​Converting to Markdown

​Content Handling

​Common Patterns

​Troubleshooting

​Conversion Output Not as Expected

​Liquid Variables Not Rendering

​Special Characters Breaking Format

​Tables Not Converting Properly

​Links Lost in Conversion

​Comparing with Other Blocks

​What’s Next

What is the Convert to HTML/Markdown Block?

How Does the Convert to HTML/Markdown Block Work?

Configuration

Content (Required)

Convert to

Error Handling

Use Cases and Examples

Use Case 1: Convert Markdown to HTML for Web Publishing

Use Case 2: Convert HTML to Markdown for Readability

Use Case 3: Format Content for Email

Use Case 4: Extract Clean Text from Scraped HTML

Use Case 5: Prepare Markdown for CMS

Use Case 6: Clean HTML Tables to Markdown

Use Case 7: Format Documentation

Best Practices

Converting to HTML

Converting to Markdown

Content Handling

Common Patterns

Troubleshooting

Conversion Output Not as Expected

Liquid Variables Not Rendering

Special Characters Breaking Format

Tables Not Converting Properly

Links Lost in Conversion

Comparing with Other Blocks

What’s Next