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Overview

The Domain Overview block retrieves key SEO and advertising metrics for a specific domain from Semrush. Use it to analyze competitor performance, research potential partners, or track domain authority.

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Configuration

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Domain (Required)

The domain name you want to analyze. Examples: 
https://www.hubspot.com/
https://salesforce.com
https://example.com/
You can reference placeholders from previous steps: {{step_1.output}} Tips:
  • Use root domain only (not subdomains like blog.example.com)
  • Exclude www prefix
  • Include country-code TLDs (.co.uk, .com.au, etc.)

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Region

Select the regional database for domain data. Default: United States Choose the region that matches your target market. Different regions return different metrics based on local search performance. Available Regions:
  • United States
  • United Kingdom
  • Canada
  • Australia
  • And 100+ other regional databases
Region affects all traffic, keyword, and cost estimates.

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Error Handling

Define what happens if the block fails to retrieve data. Options:
  1. Terminate Workflow: Stop execution immediately
  2. Continue Execution: Proceed to next step despite error
Select based on whether subsequent steps require the domain data.

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Output Data

The block returns comprehensive domain metrics in JSON format:

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Domain

The domain name analyzed. Example: "hubspot.com"

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Rank

Semrush domain rank based on organic traffic value. Example: "1981" (Ranked #1,981 globally) Lower numbers indicate higher authority and traffic. Rank is calculated across all domains in Semrush database. Scale:
  • 1-1,000: Top-tier domains with massive authority
  • 1,000-10,000: Strong established domains
  • 10,000-100,000: Growing or niche domains
  • 100,000+: Newer or low-traffic domains

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Organic Keywords

Number of keywords the domain ranks for organically. Example: "831174" (831,174 ranking keywords) More keywords indicate:
  • Broader content coverage
  • Higher domain authority
  • More potential traffic sources
Use this to gauge content breadth and SEO maturity.

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Organic Traffic

Estimated monthly organic search visits. Example: "1331936" (1.3 million visits/month) Based on keyword rankings and search volumes. Higher numbers indicate:
  • Strong SEO performance
  • High domain visibility
  • Valuable organic presence

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Organic Cost

Estimated monthly value of organic traffic if purchased via ads. Example: "10371063" ($10.3 million equivalent ad value) Calculated by multiplying organic traffic by CPC rates. Shows:
  • True value of SEO efforts
  • Cost savings vs. paid search
  • Commercial value of organic rankings
Higher values indicate the domain ranks for expensive commercial keywords.

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Adwords Traffic

Estimated monthly paid search visits. Example: "37064" (37,064 paid visits/month) Shows paid search activity level. Compare with organic traffic to understand:
  • Marketing channel mix
  • Paid search investment
  • Advertising strategy

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Adwords Cost

Estimated monthly paid search spend. Example: "276460" ($276,460/month) Budget estimate based on ad positions and CPC rates. Indicates:
  • Paid search investment level
  • Competitor ad spend
  • Marketing budget allocation

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Sample Output

{
  "Domain": "hubspot.com",
  "Rank": "1981",
  "Organic Keywords": "831174",
  "Organic Traffic": "1331936",
  "Organic Cost": "10371063",
  "Adwords Traffic": "37064",
  "Adwords Cost": "276460"
}

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Best Practices

  • Analyze competitors to understand their SEO and paid search strategy
  • Track your own domain regularly to monitor growth
  • Compare multiple competitors to identify market leaders
  • Use Organic Cost to quantify SEO ROI and justify investments
  • Check both organic and paid metrics for complete picture
  • Combine with Domain Organic Keywords to see what they rank for
  • Use loops to analyze multiple competitors in one workflow
  • Save results to sheets for longitudinal tracking
  • Monitor rank changes over time to spot trends
  • Compare regional performance by running same domain in multiple regions

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Common Use Cases

Use CaseConfigurationInsights Gained
Competitor analysisCompetitor domainTraffic levels, keyword count, ad spend
Partner evaluationPotential partner domainDomain authority and reach
Domain purchase researchDomain for saleHistorical value and traffic potential
Market researchIndustry leader domainsMarket size and competition level
SEO benchmarkingYour domain vs competitorsPerformance gaps and opportunities
Paid search intelligenceCompetitor domainsAd spend estimates and strategy
Content strategyTop-ranking domainsContent breadth needed to compete
Link building targetsAuthority domainsIdentify high-value backlink sources

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Understanding the Metrics

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Organic vs. Paid Balance

  • High organic, low paid: Strong SEO, less reliance on ads
  • High paid, low organic: Heavy ad investment, SEO opportunity
  • High both: Dominant player, full-funnel strategy
  • Low both: New domain or low competition niche

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Organic Cost as ROI Indicator

  • Organic Cost shows what traffic would cost via ads
  • Compare Organic Cost to actual SEO investment
  • High ratio = excellent SEO ROI
  • Low ratio = opportunity for improvement

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Keywords to Traffic Ratio

  • High keywords, low traffic = ranking for low-volume terms
  • Low keywords, high traffic = ranking for high-volume terms
  • Ideal: Many keywords + high traffic = comprehensive content

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Using Rank Effectively

  • Rank is relative - context matters (region, niche)
  • Track rank changes over time, not absolute numbers
  • Compare rank to competitors in your industry
  • Rank correlates with overall domain authority

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Workflow Examples

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Example 1: Competitive Intelligence Dashboard

  1. Loop Block: Iterate through competitor list
  2. Domain Overview: Get metrics for each competitor
  3. Code Block: Calculate market share percentages
  4. Google Sheets: Create comparison table

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Example 2: SEO vs. PPC Analysis

  1. Domain Overview: Get your domain metrics
  2. Code Block: Calculate organic/paid ratio
  3. LLM Block: Generate strategy recommendations
  4. Human Review: Approve budget allocation

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Example 3: Market Research

  1. Domain Overview (Competitor A): Get traffic data
  2. Domain Overview (Competitor B): Get traffic data
  3. Domain Overview (Competitor C): Get traffic data
  4. Code Block: Sum total market traffic
  5. LLM Block: Generate market analysis report

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Interpreting Results

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High Authority Domain (Example: hubspot.com)

  • Rank: ~2,000 (top-tier)
  • Keywords: 800,000+ (comprehensive content)
  • Organic Traffic: 1M+ monthly visits
  • Organic Cost: $10M+ (extremely valuable SEO)
  • Strategy: Mature SEO with significant ad spend

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Mid-Tier Domain

  • Rank: 50,000-100,000
  • Keywords: 10,000-50,000
  • Organic Traffic: 10,000-100,000 monthly
  • Organic Cost: 100K−100K-500K
  • Strategy: Growing presence, establish authority

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Emerging Domain

  • Rank: 500,000+
  • Keywords: Less than 5,000
  • Organic Traffic: Less than 5,000 monthly
  • Organic Cost: Less than $10K
  • Strategy: Build content, focus on niche keywords

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Competitive Analysis Framework

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Step 1: Gather Data

  • Run Domain Overview for your domain
  • Run for top 3-5 competitors
  • Save all results to sheet

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Step 2: Compare Metrics

  • Traffic gaps: How far behind/ahead are you?
  • Keyword gaps: Content opportunities
  • Paid spend: Budget benchmarking

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Step 3: Strategic Planning

  • Identify achievable metrics to target
  • Set realistic growth goals
  • Allocate budget (organic vs paid)
  • Prioritize initiatives

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What’s Next

Now that you understand the Domain Overview block: