Overview
The G2 Reviews block retrieves product reviews from G2, the leading B2B software review platform. Use it to analyze competitor products, understand customer sentiment, identify feature gaps, or gather social proof for content creation.
Configuration
Product Name
Enter the name of the product to search for on G2. This field supports placeholders for dynamic values.
Examples:
- Static search:
freshdesk
- From previous step:
{{step_1.output.product}}
- From input:
{{input.competitor_name}}
Use the exact product name as it appears on G2 for best results.
Number of Reviews
Set the maximum number of reviews to fetch.
- Minimum: 200 reviews
- Maximum: 1000 reviews
- Default: 200 reviews
- Increments: 200 reviews
| Review Count | Credits Used |
|---|
| 200 | 200 credits |
| 400 | 400 credits |
| 600 | 600 credits |
| 800 | 800 credits |
| 1000 | 1000 credits |
Start with 200 reviews for initial analysis. Increase if you need more comprehensive data.
Output
The block returns an array of review objects.
Output Structure
[
{
"review_title": "Great tool for customer support teams",
"review_question_answers": {
"what_do_you_like_best": "The intuitive interface and automation features save us hours every week...",
"what_do_you_dislike": "The reporting could be more customizable...",
"what_problems_is_the_product_solving": "Managing customer inquiries across multiple channels..."
}
},
{
"review_title": "Solid product but has a learning curve",
"review_question_answers": {
"what_do_you_like_best": "Powerful integrations with our existing tools...",
"what_do_you_dislike": "Initial setup took longer than expected...",
"what_problems_is_the_product_solving": "Centralizing customer communication..."
}
}
]
Output Fields
| Field | Description |
|---|
review_title | The headline or title of the review |
review_question_answers | Object containing structured Q&A responses from the reviewer |
Common Review Questions
G2 reviews typically include answers to:
- What do you like best?
- What do you dislike?
- What problems is the product solving?
- Recommendations to others considering the product
Accessing Output Data
Get first review:
Get first review title:
{{step_n.output[0].review_title}}
Get total review count:
Loop through all reviews:
{% for review in step_n.output %}
Title: {{ review.review_title }}
Likes: {{ review.review_question_answers.what_do_you_like_best }}
{% endfor %}
Best Practices
- Start with 200 reviews to validate your workflow before scaling up
- Combine with LLM block to extract themes and sentiment
- Compare multiple competitors by running the block in a loop
- Focus on recent reviews for current product state
- Use review data to identify feature gaps and pain points
Common Use Cases
| Use Case | Configuration Tips |
|---|
| Competitor analysis | Fetch reviews for competitor products, analyze with LLM |
| Feature gap analysis | Extract “what do you dislike” responses, identify patterns |
| Social proof | Find positive reviews to inspire testimonial content |
| Product positioning | Compare your reviews vs competitors |
| Sales enablement | Extract pain points prospects mention about competitors |
| Content creation | Use review insights for blog posts and comparison pages |
Example Workflow: Competitor Review Analysis
Analyze competitor reviews to find opportunities:
-
G2 Reviews Block:
- Product Name:
{{input.competitor}}
- Number of Reviews: 200
-
LLM Block:
Analyze these G2 reviews for {{input.competitor}}:
1. Top 5 things customers love
2. Top 5 complaints or pain points
3. Most requested features
4. Common use cases
5. Overall sentiment summary
Reviews:
{{step_1.output}}
-
Google Sheets Block: Store analysis results
Example Workflow: Multi-Competitor Comparison
Compare reviews across multiple competitors:
-
Google Sheets Block: Read list of competitor names
-
Loop Block: Process each competitor
-
G2 Reviews Block:
- Product Name:
{{current.name}}
- Number of Reviews: 200
-
LLM Block:
Summarize the key themes from these reviews for {{current.name}}:
- Main strengths (3 bullet points)
- Main weaknesses (3 bullet points)
- Target audience
{{step_3.output}}
-
Google Sheets Block: Append competitor summaries
Example Workflow: Feature Gap Analysis
Identify what competitors lack:
-
G2 Reviews Block:
- Product Name:
{{input.competitor}}
- Number of Reviews: 400
-
LLM Block:
From these G2 reviews, extract all feature complaints and requests.
For each issue found:
- Feature name or category
- Number of times mentioned (estimate)
- Severity (minor annoyance vs deal-breaker)
- Direct quotes from reviews
Reviews:
{{step_1.output}}
-
Text Block: Format as feature gap report
Troubleshooting
| Issue | Cause | Solution |
|---|
| No reviews found | Product not on G2 | Verify the product exists on G2 and check spelling |
| Few reviews returned | Product has limited reviews | The product may have fewer reviews than requested |
| Slow response | High review count | 1000 reviews takes longer to fetch; be patient |
| Empty review content | Review format varies | Some reviews may have incomplete responses |
What’s Next
Now that you understand the G2 Reviews block: