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Overview

The G2 Reviews block retrieves product reviews from G2, the leading B2B software review platform. Use it to analyze competitor products, understand customer sentiment, identify feature gaps, or gather social proof for content creation.

Configuration

Product Name

Enter the name of the product to search for on G2. This field supports placeholders for dynamic values. Examples:
  • Static search: freshdesk
  • From previous step: {{step_1.output.product}}
  • From input: {{input.competitor_name}}
Use the exact product name as it appears on G2 for best results.

Number of Reviews

Set the maximum number of reviews to fetch.
  • Minimum: 200 reviews
  • Maximum: 1000 reviews
  • Default: 200 reviews
  • Increments: 200 reviews
Review CountCredits Used
200200 credits
400400 credits
600600 credits
800800 credits
10001000 credits
Start with 200 reviews for initial analysis. Increase if you need more comprehensive data.

Output

The block returns an array of review objects.

Output Structure

[
  {
    "review_title": "Great tool for customer support teams",
    "review_question_answers": {
      "what_do_you_like_best": "The intuitive interface and automation features save us hours every week...",
      "what_do_you_dislike": "The reporting could be more customizable...",
      "what_problems_is_the_product_solving": "Managing customer inquiries across multiple channels..."
    }
  },
  {
    "review_title": "Solid product but has a learning curve",
    "review_question_answers": {
      "what_do_you_like_best": "Powerful integrations with our existing tools...",
      "what_do_you_dislike": "Initial setup took longer than expected...",
      "what_problems_is_the_product_solving": "Centralizing customer communication..."
    }
  }
]

Output Fields

FieldDescription
review_titleThe headline or title of the review
review_question_answersObject containing structured Q&A responses from the reviewer

Common Review Questions

G2 reviews typically include answers to:
  • What do you like best?
  • What do you dislike?
  • What problems is the product solving?
  • Recommendations to others considering the product

Accessing Output Data

Get first review:
{{step_n.output[0]}}
Get first review title:
{{step_n.output[0].review_title}}
Get total review count:
{{step_n.output | size}}
Loop through all reviews:
{% for review in step_n.output %}
  Title: {{ review.review_title }}
  Likes: {{ review.review_question_answers.what_do_you_like_best }}
{% endfor %}

Best Practices

  • Start with 200 reviews to validate your workflow before scaling up
  • Combine with LLM block to extract themes and sentiment
  • Compare multiple competitors by running the block in a loop
  • Focus on recent reviews for current product state
  • Use review data to identify feature gaps and pain points

Common Use Cases

Use CaseConfiguration Tips
Competitor analysisFetch reviews for competitor products, analyze with LLM
Feature gap analysisExtract “what do you dislike” responses, identify patterns
Social proofFind positive reviews to inspire testimonial content
Product positioningCompare your reviews vs competitors
Sales enablementExtract pain points prospects mention about competitors
Content creationUse review insights for blog posts and comparison pages

Example Workflow: Competitor Review Analysis

Analyze competitor reviews to find opportunities:
  1. G2 Reviews Block:
    • Product Name: {{input.competitor}}
    • Number of Reviews: 200
  2. LLM Block:
    Analyze these G2 reviews for {{input.competitor}}:
    
    1. Top 5 things customers love
    2. Top 5 complaints or pain points
    3. Most requested features
    4. Common use cases
    5. Overall sentiment summary
    
    Reviews:
    {{step_1.output}}
    
  3. Google Sheets Block: Store analysis results

Example Workflow: Multi-Competitor Comparison

Compare reviews across multiple competitors:
  1. Google Sheets Block: Read list of competitor names
  2. Loop Block: Process each competitor
  3. G2 Reviews Block:
    • Product Name: {{current.name}}
    • Number of Reviews: 200
  4. LLM Block:
    Summarize the key themes from these reviews for {{current.name}}:
    - Main strengths (3 bullet points)
    - Main weaknesses (3 bullet points)
    - Target audience
    
    {{step_3.output}}
    
  5. Google Sheets Block: Append competitor summaries

Example Workflow: Feature Gap Analysis

Identify what competitors lack:
  1. G2 Reviews Block:
    • Product Name: {{input.competitor}}
    • Number of Reviews: 400
  2. LLM Block:
    From these G2 reviews, extract all feature complaints and requests.
    
    For each issue found:
    - Feature name or category
    - Number of times mentioned (estimate)
    - Severity (minor annoyance vs deal-breaker)
    - Direct quotes from reviews
    
    Reviews:
    {{step_1.output}}
    
  3. Text Block: Format as feature gap report

Troubleshooting

IssueCauseSolution
No reviews foundProduct not on G2Verify the product exists on G2 and check spelling
Few reviews returnedProduct has limited reviewsThe product may have fewer reviews than requested
Slow responseHigh review count1000 reviews takes longer to fetch; be patient
Empty review contentReview format variesSome reviews may have incomplete responses

What’s Next

Now that you understand the G2 Reviews block: